HANGZHOU—January 26 saw the online commencement of the 14-day Digital Media Campaign organized by Michigan State University (MSU). Led by Associate Professor Huang Sangruo, 27 undergraduate students from the College of Media and International Culture (CMIC) of Zhejiang University participated in this campaign, along with media students from foreign universities including MSU and Chung-Ang University. The attendees learned through an intensive course focusing on creativity generation in digital media.

Professor Ross Chowles is an expert in the advertising industry who possesses extensive resources both academically and practically. During his lecture, Prof. Chowles introduced the complete innovation process in digital media: conception, planning, and implementation. Under Prof. Chowles’ guidance, students were able to improve their creative plans and enhance their creative process.

This foreign exchange program offered students the opportunity for multicultural exchange, advanced learning, and creativity application. By communicating with peers from different countries, students broadened their horizons and became more open to unexplored paths in creative advertising.